Choosing the right keywords for your brand can drive website traffic, and, in turn, business. However, the process of keyword researching may seem daunting. Luckily, we have a few tips to get you started!
1. MAKE A LIST
What keywords describe your business? What topics? Try to make this list as long as possible and use as many synonyms as possible.
2. BE THOROUGH
Don’t leave any keywords behind! Think of an index – the entries wouldn’t just appear one way, right? Neither should yours!
3. TESTING YOUR KEYWORDS
Test your keywords! Type them into a search engine and see what comes up on the first page of results
4. THINK OF YOUR CUSTOMERS
When you’re developing your keywords, think of your customers. What would they be searching for?
5. WEBSITE TRAFFIC
Check out the sources of your website’s traffic. Who is coming to visit? And what keywords are they
using?
